General Overview

To understand how the overall HubSpot architecture works, you need to understand this basic principle: Forms create Contacts, Contacts are added to Segments, Segments drive Workflows, Workflows drive Sequences, Sequences drive Deal Automation.
New Lead Sequence
Anyone looking to improve the HubSpot system should start here. Our attribution problem
Beginning of a Deal
To understand how the overall HubSpot architecture works, you need to understand this basic principle: Forms Create Contacts, Contacts are added to Segments, Segments Drive Workflows, Workflows Drive Sequences, Sequences Drive Deal Automation.