---
title: internal HubSpot Overview
---

# General Overview

![Image](https://candidate.pirtekusafranchise.com/hs-fs/hubfs/Image.png?width=480&height=740&name=Image.png "Image")

To understand how the overall HubSpot architecture works, you need to understand this basic principle: Forms create Contacts, Contacts are added to Segments, Segments drive Workflows, Workflows drive Sequences, Sequences drive Deal Automation.

# New Lead Sequence

Anyone looking to improve the HubSpot system should start here. Our attribution problem 

# Beginning of a Deal

To understand how the overall HubSpot architecture works, you need to understand this basic principle: Forms Create Contacts, Contacts are added to Segments, Segments Drive Workflows, Workflows Drive Sequences, Sequences Drive Deal Automation.

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